Define Your Beautiful!

Your hair, curls and texture is unique to you. It's rooted in your DNA. You define what's beautiful to you and show the world. You are beautiful by design.

holy grail leave-in

I have short, fine, low-po hair that runs the entirety of the type 3 spectrum, and every single product i've tried in the Pink Superfoods collection feels like it was tailor-made for me! my hair is left hydrated (but not weighed-down), soft, defined, shiny.. and it smells great. i've never been more pleased. thank you Curl Origin

soft & moisturized

This deep conditioner truly is moisturizing and softening. It has a medium creamy consistency, and a little bit truly goes a long way. The smell reminds me of lotion, but it’s not loud. I’m so pleased by how well this deep conditioner performed in my hair that I’m considering giving it a permanent spot on my hair product shelf. I’ll have to try it again just to be sure if it performs consistently, but so far I’m impressed.

Our Mission

We're serious about healthy beautiful hair. Our goal is to provide safe and effective products to our community of naturalistas. By incorporating natural botanicals into our products, we strive to provide exactly what your hair needs.

Black owned and women owned.