This deep conditioner truly is moisturizing and softening. It has a medium creamy consistency, and a little bit truly goes a long way. The smell reminds me of lotion, but it’s not loud. I’m so pleased by how well this deep conditioner performed in my hair that I’m considering giving it a permanent spot on my hair product shelf. I’ll have to try it again just to be sure if it performs consistently, but so far I’m impressed.