We Love What We Do

 We are a brand specially created for highly textured natural hair and hair that is in transition.

Our focus is on moisture and health and our goal is to help your hair flourish, maintain growth and keep hair healthy by balancing moisture and protein.

We adopt a simple approach to caring for your curls, while making you feel and look your best. 

With a deep love for natural herbs and botanicals, our founder Mali loves to spend her time exploring and creating with effective, exotic and nourishing ingredients. 

Our Mission

We're serious about healthy, beautiful hair. Our goal is to provide safe and effective products to our community of naturalistas. By incorporating natural botanicals into our products, we harness the best ingredients for our blends.  We strive to provide exactly what your hair needs - health, moisture, growth, definition, softness and shine. 

Black owned and women owned.

Ingredients Matter

Crafted from carefully selected natural extracts, our products have a high concentration of moisture imparting ingredients.

We stay clear of the bad stuff.

Our products are free of parabens, phthalates, sulfates, mineral oil and petro chemicals.

The Curl Origin Difference